Cannes Lions

MOBILE PHONE NETWORK

DARE DIGITAL, London / VODAFONE / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Bring to life what “now” means for our web audience online by mirroring the ATL activity and to show how Vodafone helps them to get the most out of life’s precious commodity – time.

Results:• Over 40k mayflies were born in just a few weeks.• 9% of people returned to the site.• Each user interacted with an average of 5 mayflies to discover how others make the most of now.• Over half of the visitors went to the Vodafone product section of the site

Similar Campaigns

12 items

True Connections

BISCUIT FILMWORKS, London

True Connections

2023, VODAFONE

(opens in a new tab)