Bring to life what “now” means for our web audience online by mirroring the ATL activity and to show how Vodafone helps them to get the most out of life’s precious commodity – time.

Results:• Over 40k mayflies were born in just a few weeks.• 9% of people returned to the site.• Each user interacted with an average of 5 mayflies to discover how others make the most of now.• Over half of the visitors went to the Vodafone product section of the site