We launched the 'Take it to the Unlimited' campaign asking Australian's to tell us, via a Facebook app, what they'd do with an unlimited credit card for 24 hours.Messaging via print, mobile, social media, PR and ambient stunts all drove our audience online to enter the promotion.We selected our winner and gave him an unlimited credit card, and Vodafone 'Unlimited' mobile, to use for 24 hours.A TV crew documented the entire experience. His Vodafone mobile was the ultimate tool as he booked private jets, dated an Australian supermodel, drove Ferrari's, chartered super yachts, and much more...

More than 15,000 new Facebook fans (directly from this promotion).3,943 entries through the custom made Facebook app.More than $4 Million in earned PR (including a 10 minute TV piece on A Current Affair, national TV news, press, radio, and web).Over 4 million people exposed to the campaign.More than 80,000 new sign ups to Unlimited plans (directly from this promotion).