Cannes Lions

FEDEX

BBDO NEW YORK, New York / FEDEX / 2013

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'Caught.' In an attempt to keep costs down at his small business, a man steals his daughter's stapler, pens and other supplies. His wife catches him in the act and recommends a smarter way to save money: Simply use ground shipping at the FedEx Office store. Although the husband appears apologetic, she finds three rolls of toilet paper hidden under his trench-coat. The end card explains that FedEx Ground is 10% cheaper than UPS Ground.

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