Cannes Lions

MOBILE PHONE TARIFF

BATES CHI & PARTNERS , Mumbai / VIRGIN / 2009

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Note: 'Think hatke' means 'Think outside the box'.Virgin Mobile is the only 'youth focused' mobile brand in India, and it comes up with novel products/services keeping the needs of the youth in mind.

One such service designed for the youth was 'Get paid for incoming calls' (10 paise per minute) Tariff Plan. For the first time in the history of mobile telephony in India, one gets paid for receiving calls. The creative idea was simple: 'it pays to receive calls'.

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