Everyday waiting is a frustrating waste of time. MobileTV on the other hand offers the familiar relaxation of watching TV wherever you are. The idea: Waiting becomes fun with MobileTV.

To prove this we claimed all sorts of locations where people would normally spend time waiting. We offered people using public transport a MobileTV experience. At Schiphol Airport and major railway stations throughout the country we created waiting lounges to let people try the product themselves.

Seeing MobileTV operational took away public scepticism and got the promotional offer across: a free €27.50 monthly subscription (2 year) including a MobileTV phone.

The introduction of MobileTV to national and industry press led to massive media attention, worth over €4.7 million. The created hype around MobileTV made KPN decide to double their sales targets even before the campaign ended. At the end of 2008, MobileTV has over 27.600 users, making MobileTV a mature and relevant service in the Dutch telecom market.