Cannes Lions

LUBRICANTS

SHACKLETON, Madrid / CEPSA OIL COMPANY / 2009

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Overview

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Credits

Overview

Execution

We launched the concept Motortherapy – taking good care of your motorbike as a sign of identity.

We invited sales and repair shop owners for a special event: To ride the 12 best bikes on a racing circuit. The sound of each bike was recorded and a personalized CD was sent to each one in a special pack. The recording of the sounds of these bikes demonstrated the quality of Cepsa´s products and their efficiency. This event was supported by print and banners that led to www.mototerapia.es, an exclusive web with various features.

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