Cannes Lions

OIL HEATING

SHACKLETON, Madrid / CEPSA OIL COMPANY / 2010

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Presentation Image

Overview

Entries

Credits

Overview

Execution

Cepsa sponsors 2010 soccer World Cup, which is the first to be held in Winter, ideal for CEPSA´s Winter Lovers.

CEPSA’s telling its best clients with a spectacular mailing including the most desired garment for Winter Lover:A WOOLEN JERSEY, WITH THE COLORS OF THE SPANISH TEAM, TO CHEER THEM UP WARMLY. THE SAME WARMTH CEPSA GIVES YOUR HOME!

The mailing explained the benefits of CEPSA Heating Fuel and clients were boasted to order in advance with drawings of trips to the World Cup.

Outcome

Cepsa successfully achieved its main objective of securing the majority of the “first winter orders” (which has a significant effect on the rest of the season’s order performance)Furthermore Cepsa managed to increase heating oil sales by 19% among current and potential customers.

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