Prior to the “sweet deal” campaign, direct mail upgrade programs had not exceeded 20% response (sales).The latest results (December 2005) show “sweet deal” yielding an unprecedented 36% response (sales) – an incredible 80% incremental gain in sales.Further, the introduction of the online element drove additional sales through a new channel, with 23% of those who visited the online “bean counter” microsite, converting to a sale.As a result, the sweet deal campaign has been so successful that it has now been turned into a regular upgrade program for Telecom New Zealand.