Cannes Lions

AT&T

THE MARKETING ARM, Dallas / AT&T / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Execution

In the four years leading up to the Olympic Games, Team USA athletes prepare in relative obscurity. Few watch. Yet, each athlete has a constant companion.

Their smartphone.

The solution: Let the athlete’s voice and smartphone tell of his (or her) four-year journey to the Olympic Games.

Then give fans access to cool stuff on the athlete’s phone.

Both the seven short films and fan engagement showed what the athletes do with what we do.

Primetime TV features during the NBC Olympic telecast followed the brand’s Olympic-themed ads and led viewers to our films. Projected views during the Games: 500,000.

Outcome

SEE CONFIDENTIAL INFORMATION BELOW.

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