Cannes Lions

MOBILE PHONES

eONE GRUPO EURO RSCG LORENTE, Madrid / TELEFONICA / 2001

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The microsite offers a double navigation:- The first possibility offers an interactive and lineal presentation, where a dialogue is established with the user: there is a guidance toward the gaming experience, while showing the remaining site's contents.- A button menu to directly access the interior pagesThrough the assisted navigation, our friend devil offers the visitor a travel through hell.GAME CREATIVITY " PREPARE FOR THE DEVIL"- We combine ability tests with graphics or survey based questions, under the struture of a role game.- It is structured in three phases: Force, ability and speed.- Every phase contains a block 5 questions and an ability test: the result obtain with the question shall determine the user speed, ability and strength level.SCREENSAVER CREATIVITY- There are two screensaver options.- CALL: The creepy being calls your PC and provokes you to confront him.- TRAILER: Telefonica's MoviStar presents Diablo II; the face of the creature shows up frequently on your PC, it is possesed.CREATIVITY DIABLO II- Introduction of the principal novelties brought by the new version.- Game screenshots.- Comments on new characters and worlds.- Link to Game Demo.MGM CREATIVITY- Under the premise: SEND A FRIEND TO HELL we initiate a MGM tactic which allows the user to send the microsite to friends.

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