Cannes Lions
THESE DAYS, Antwerp / CLUB NOKIA / 2006
Overview
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Credits
Description
In order to offer a fun experience to existing and new Club Nokia members and to enhance their phone and get and keep a good feeling about Club Nokia, we created a set of funny video tones they can download for free on their mobile phone. Whenever they receive a call, a selected video clip starts playing instead of an ordinary ring tone.
In "He's got it!" a soccer commentator is reporting on how you try to pick up your phone.
Outcome
There are not many results yet as the campaign has just launched two weeks ago. Uptil now there are 35,000 downloads and counting which already exceeds our expectations as you need a high-end phone to play the video tones (although we also offer similar true tones not to dissapoint anyone) and it's only for the Benelux, so the market is quite small.
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