Cannes Lions
KNUCKLEHEAD, London / NSPCC / 2016
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Description
The message is that by taking kids out of abusive situations the NSPCC keeps a child's attitude that nothing is impossible, alive and in doing so gives them back their childhood.
Alfie is a 6 year old boy who has re-found the ability to dream.
He's able to lose himself in imaginary voyages to the moon because
that's what kids do - they think bigger than any adult.
We used our child actor, Dan Sharp's voice to tell his story.
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