Cannes Lions
CLEMENGER BBDO, Wellington / ACC (ACCIDENT COMPENSATION CORPORATION) / 2003
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Description
A handyman promotes 'Solarshield' paint as he climbs a ladder leaning against a house. He reaches out too far, loses balance and falls to the ground with a sickening thud. A voice says 'Preventing falls around your home can be as easy as securing a ladder.
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