Cannes Lions

SCOOTER SAFETY - INJURY PREVENTION

CLEMENGER BBDO, Wellington / ACC (ACCIDENT COMPENSATION CORPORATION) / 2012

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Execution

New Zealand’s Accident Compensation Corporation (ACC) has had to deal with a dramatic rise in scooter injuries, which are being made more serious because riders aren’t wearing enough clothing.

Our job was to get them to wear gloves.To demonstrate what it's like to have nothing between you and the road, we places these coarse sandpaper handle bar grips on scooters around Wellington city.

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