We helped Motorola to create a fashionable product experience website, where users can access a range of Motochic mobile phones without looking unfashionable. The site also offers information such as fashion-related events and promotional offers. The core part of the site allows the user to watch an exclusive directors cut of Motochic TVC, and includes behind-the-scene footage, original script and commerical casts. During the user's browsing of the fashion related information, they can also access individual mobile phone information.

Client's brief: create a site to promote a range of mobile phones with compact fashionable ID and rich functions.

Marketing objectives: building awareness of the products, enhancing the ATL ad campaign and enriching product experience on the internet.

Target audience: mixed gender, aged 24-34, high level income, fashion-concious people.