Miami Ink is both the name of a tattoo shop on Miami's South Beach and the title of a popular reality show. Motorola is partnering with Miami Ink and T-Mobile to introduce a line of tattoo-etched phones. We devised an interactive contest that allows users to design their own "tattoo" on the face of a MOTORAZR in the color of their choice. The result was an entertaining experience that gives users the opportunity to express themselves while interacting with the Motorola brand. Through our collaboration with Motorola's internal tracking and metrics team, the campaign also became a useful data collection tool.