The Microsoft Office system is challenged by malaise. Those who have an older version of Office think it’s good enough. Those who want the very latest version believe someone else will get it for them. In the past, the Office system has typically been sold on specs and features. To signal that Office 2007 is a vastly different product and incite our customers into action, we created a series and humorous, entertaining and empathetic web films. By delivering content that is a welcome respite from their workaday worlds, customers can see on their own terms just how much Office 2007 will change their lives.