Bang & Olufsen is a premium manufacturer of consumer electronics that, when it comes to its products, places great value in ease of use, good service, and extraordinary design. The new 3-D Advanced Sound System is a revolution! It is a pioneer of in-vehicle audio and promises the best acoustic experience there is! We wanted to position this unique technology in such a way that the message – Bang & Olufsen for an unmistakable in-vehicle audio experience – also really hit home for drivers!

We pasted adjacent 18/1 posters. Along the ad walk at the airport the 3-D sound poster transformed four complete ad screens from other brands into circular waves. On mobile.de, we placed skyscraper ads that overlaid the adjacent areas with circular waves using the new 3-D sound effect. In the field of print media, too, the virtual 3-D sound of Bang & Olufsen emanated from skyscraper ads. These overlaid the entire adjacent editorial section with circular waves.