Cannes Lions

BEOLINK HOME CINEMA

CONNECT21, Munich / BANG & OLUFSEN / 2005

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Overview

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Overview

Description

In addition to the letter, response element and information brochure, the main element of the mailing was a cube whose sides showed various rooms containing BeoLink elements.

With its unusual presentation, this attention-getting mailing eases the emotional entry into the Bang & Olufsen world of experience. The form and format of the packing already kindles the curiosity of the addressee. The cube inside is printed with room scenarios and has a clever folding mechanism that allows recurring views of a Bang & Olufsen product and highlights the BeoLink idea. On the one hand this awakens the sense of play, and on the other hand it is a tactile experience and has the effect of a three-dimensional walk through a complete house: a three-dimensional home cinema in pocket format!

Outcome

According to the client's feedback, the results of the mailing were really great. Never before had a mailing caused so many requests for more information which often ended in sales talks.

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