Independently recognised as one of the most usable, stable and high performance websites today, www.sonyericsson.com currently includes: - Integrated e-shop- Product catalogue with interactive 3D demos- 'Fun & downloads' area allowing direct payments via premium SMS or operator bills- Full online customer servicingOverall cost per click is drastically reduced by using a unified global backend. This provides local flexibility in 70 countries and 40 languages, while ensuring efficient maintenance.Sony Ericsson currently has 6 million registered users in the 'Fun & downloads' area; visitor statistics reveal consistent growth to currently 10 million visits per month.