T-Mobile lowered the price of picture messaging to 20p making it the cheapest in the market. Glue developed an online viral game to inspire people to use picture messaging more and communicate the new T-Mobile picture messaging pricing.In the TMTV (T-Mobile TV) newsflash, people could create their own video newsflash by uploading their pictures from their phones to a microsite and build a story around them. The story could then be sent via email to as many people as they wanted. The resulting newsflashes are engaging and highly personalised things that are as fun to watch as they are to create.