Cannes Lions
MEDIAEDGE:CIA DIGITAL, London / SONY / 2003
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The media team understood that phone messaging for young adults is about the social moment, bringing absent friends into nights out. But most of all, it's about fun and amusement.The team recommended a new medium for the launch – 'Spaced pods' - that allowed access to the Internet from night clubs. These pods showcased a new technology that was difficult to demonstrate.
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