Our “Moment Zero” film focused on the story of a Canadian amateur hockey player, Brian Clarke who chose to squeeze into a pair of women’s figure skates and play the game of his life rather than let his team down. We enlisted NHL hockey superstar Steven Stamkos to play him in a 3-minute reenactment. We also leveraged the stars social followings to help spread the word. The film was released online through social media during the winter Olympics when talk about Canada’s hockey and figure skating athletes were at its peak, capitalizing on the buzz of the games.

- Campaign earned over 6MM media impressions

- 250,000 views in the first month with minimal paid media support

- 25% increase in Twitter followers

- 4% increase in volume year over year

- International media coverage including the Wall Street Journal, SportsCentre and national media outlets