A drone dressed as a stork flew over the city of Rio de Janeiro, delivering samples of Baby Dove

to pregnant women and mothers with small children as they walked through one of the city’s

most beautiful areas: the Rodrigo de Freitas lagoon.

Because it treated the launch as the “birth” of the youngest child in the Dove family,

we combined technology and magic to bring to life one of the most well-known

legends in the world of children: the stork delivering newborn babies to their parents.

More than 22 million people were impacted in Brazil and abroad.

More than 120 thousand interactions occurred on social media, with 99% positive

mentions.

The number of brandchannel subscribers saw a 14 fold increase in just 3 days.

The action was featured in the in the medias of several countries around the world,

including Belgium, Colombia, France, Italy, Portugal and Turkey, among others.