Cannes Lions

MONEY EXCHANGE

FRED & FARID GROUP, Paris / SOCIETE GENERALE / 2014

Case Film
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Overview

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Overview

Description

In the banking sector, engaging young adults is a common struggle, as it’s not typically a subject of interest for them.

In this film, our intent was to show a common misunderstanding abroad, and dramatize the importance to have a partner like Societe Generale by showing its unexpectedly dramatic consequences. And of course, we packaged this offer in a humorous film that perfectly resonated with our young, entertainment-driven audience.

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