Cannes Lions

BANKING SERVICE - SO MUSIC CREDIT CARD

FRED & FARID PARIS, Paris / SOCIETE GENERALE / 2012

Overview

Entries

Credits

Overview

Description

Société Générale offers to young people from 16 to 24 years old, the 'So Music' package. A unique offer thatcombines banking advantages with low price music sets signed by Universal Music. Apartnership that allows So Music subscribers to attend exclusive private live shows featuring artists of great renown and to get mp3 tracks from Universal Music catalogue atspecial discount prices.This film is designed for young people and offers an unexpected and offbeat moment, inwhich a bunch of friends find out the way to calm a threatening pack of wolves, throughmusic and team spirit. Facing wolves' attack, our group of 5 starts to sing and beat therhythm together, which amuses the wolves and makes them dance.They are the living demonstration that life is easier with music.Filmed in a magnificent mountain location with a special team of wolves' trainers,produced with morphing effects, the film delivers a surprising demonstration of fun &entertainment, featuring a special interpretation of Danzel's 'Pump it up' track, with ahuman beatbox.

Similar Campaigns

12 items

Translators - Sustainable Development Goals

McCANN, Detroit

Translators - Sustainable Development Goals

2024, U.S. BANK

(opens in a new tab)