Cannes Lions

TWITTER & YOU

FRED & FARID GROUP, Paris / SOCIETE GENERALE / 2014

Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Société Générale is the first brand in France and abroad to develop its social network on TV through an unprecedented interactive and collaborative social media live experience

Outcome

It has been really immediate and beneficial in term of image: modernity, dynamism, relational, innovation and proximity (especially for clients: 73% approved the campaign).

More than 250,000 visits on the website ideespourvous.fr

4,200 answer tweets with an answer delay below 30 minutes (with a majority below 10 min)

+ 40% Twitter followers on @sg_etvous (in total more than 4,000 followers)

Important and enthusiastic impacts on social networks: more than 1,500 mentions and 450,000 Youtube film views.

Similar Campaigns

12 items

Borrow Eden Park

ASB BANK, Auckland

Borrow Eden Park

2021, ASB

(opens in a new tab)