It became clear we needed a partner, with expertise on the stock market (Sao Paulo Stock exchange), to provide us with a 422 company mailing.Our challenge was to break resistance and develop a product culture. We also intend to develop an impacting play, which translates the risks of not taking insurance, and at the same time, create affinity by its humorous mode of speech. The third day after the play was sent, the prospect received a marketing email, with online scheduling process, and after five days without answer, he would receive a call from a consultant.

Campaign Evaluation - Leads & Sales.Start Date: 15/08/03, Campaign length:10/12/08.

Total Investment: USD 9,796.43 Number of impacted Companies: 422.

Cost per Company impacted: USD 23.21.Total leads generated: 287.

Feedback lead rate: 68%. Cost per lead: USD 34.11.

Total Sales: 53. Sales Rate: 12,5%. Cost per Sale: USD 184.64. The amounts in the closed contracts are directly linked to the third party capital amounts administered by the company and the risks that it represents, being confidential information not available for publishing.