Cannes Lions

Money + Love - Arcade Fire

THE DIRECTORS BUREAU, Los Angeles / ARCADE FIRE / 2018

Film
Film

Overview

Entries

Credits

Overview

Description

“Money + Love” opens in the aftermath of Arcade Fire’s 360-degree deal with global media and e-commerce platform Everything Now, and features a narrative that unfolds over the course of full performances of “Put Your Money on Me” and “We Don’t Deserve Love” from the GRAMMY-nominated global #1 album Everything Now (Sonovox/Columbia).

Execution

Director: "The ambition and scale of the this piece was huge from the outset. I adore working with Arcade Fire - reacting to their vision and scale is a beautiful thing to creatively respond to. The belief and trust in me from the band made this one of the best experiences of my career. It’s an as-close-to-perfect collaboration that I can think of with me and Win hitting emails backwards and forwards continually over the formation of the script. The connection, communication and enthusiasm from the band on the multiple shoot days led to an extremely tight bond. I’m super excited for this to be out in the world.”

Outcome

485,052 views on youtube.

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