Cannes Lions

MOPI SCHOOL

INDUSTRIA NACIONAL & DIALOGO DESIGN, Rio De Janeiro / MOPI SCHOOL / 2010

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Overview

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Credits

Overview

Description

Mopi is a Brazilian private school with a contemporary approach to education. In the last 10 years, sustainability, social inclusion, and innovation have been taught alongside traditional disciplines, like math, biology and foreign languages.

Execution

The main function of a signage scheme was truly extended: besides information and literacy education, each character has a tangible and three-dimensional aspect, acting as a plant vase. Integrating education and sustainability, the Mopi’s student learns that everything can help and make a difference in the construction of a better world.

Outcome

The response from the parents and students has been great. It also got free media coverage from local newspapers.

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