Cannes Lions

PRIVATE SCHOOL

Dialogo Design, Rio De Janeiro / MOPI SCHOOL / 2010

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Overview

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Credits

Overview

Description

Mopi is a Brazilian private school with a contemporary approach to education. In the last 10 years, sustainability, social inclusion, and innovation have been taught alongside traditional disciplines, like math, biology and foreign languages.

Execution

We used the existing metal fence to inform much more than the school’s logo. Taking advantage of the vertical bars, a graphic chart representing the global temperature increase along the last century boldly attests that the past can not be changed. The question sign: “What will the global temperature be in the next 30 years?” And the slogan: “Mopi. The answers start here.”

Outcome

The response from the parents and students has been great. It also got free media coverage from local newspapers.

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