Cannes Lions
PROXIMITY BBDO, Brussels / ING BANK / 2009
Overview
Entries
Credits
Execution
So we chose to spread our message in a slightly different way. On strategic points (in front of ING agencies, in the popular shopping streets, and near competing banks) we 'sprayed' the message on the streets. Vandalism? On the contrary! In fact, we actually cleaned the street.
Outcome
People passing by stopped and all reacted in a very positive way. Police and politicians were desperate: "Is this allowed, or isn't it?". Both the local and national press covered this small-scale campaign and contributed to its success.
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