Cannes Lions

MORTGAGE

PROXIMITY BBDO, Brussels / ING BANK / 2009

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Overview

Entries

Credits

Overview

Execution

So we chose to spread our message in a slightly different way. On strategic points (in front of ING agencies, in the popular shopping streets, and near competing banks) we 'sprayed' the message on the streets. Vandalism? On the contrary! In fact, we actually cleaned the street.

Outcome

People passing by stopped and all reacted in a very positive way. Police and politicians were desperate: "Is this allowed, or isn't it?". Both the local and national press covered this small-scale campaign and contributed to its success.

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2022, ING BANK

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