Cannes Lions

BUSINESS BANKING

WHYBIN\TBWA, Auckland / ASB / 2005

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Time is money. We sent a pack with a running stopwatch and a short letter explaining how banking in real time would save time and money. It also said someone would call them before the stopwatch had run much further. Follow-up calls were made as soon as possible.

Outcome

They loved it. 78% of the target agreed to an appointment.

Similar Campaigns

12 items

Fieeld

HAVAS, Madrid

Fieeld

2020, SANTANDER

(opens in a new tab)