BBVA Easy Mortgage“Incredibly flexible”Easy Mortgage is a BBVA mortgage loan that can be fully tailored to each customer, in terms of both the amount (up to 100% of the cost of the house), and the conditions (fixed or variable interest, change the monthly payments from year to year, delay monthly payments…).These features make this one of the most flexible products in its class. The idea to communicate is that in answer to the general perception of mortgage rigidity, the BBVA offers a product that really does bend to the customer’s needs.The creative expression of this campaign uses interactivity to give the user the chance to experience this sense of adaptability.