For the 13th piece in the Burberry Generation series for the Chinese market, we teamed up with the uprising artist Myron to create a 288 m² living wall that weighs over 10 tons. The art installation comprises 4,660 custom-built tiles that are designed to foster the growing moss, inspired by Chengdu’s undulating landscapes and tile-covered architecture. To create excitement and build anticipation, we filmed the creation of the first tile, which we launched before the exhibition and immortalized by turning it into the world’s first collectable NFTs curated by nature. For 15 days throughout the exhibition, we shared unique renditions of this ever-changing artwork every hour in the form of 361 NFTs, which customers could collect from Tencent’s crypto-art platform.