To prove it, we challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot.

To truly showcase the quality and detail of the photo taken on the Moto X each moment was broken apart and posted separately. Each moment also created a deeper experience with interconnected films across the Instagram grid.

To truly showcase the quality and detail of the photo taken on the Moto X each moment was broken apart and posted separately. Each moment also created a deeper experience with interconnected films across the Instagram grid. Not only did the individual moments show the detail of the image but also created a deeper experience with interconnected video stories for viewers to explore and join the dots.

A 6-week campaign saw

? A 9% increase in sales

? 2.2 million engagements across the campaign content

? 1.9 million views

? Ad Recall amongst our audience had a 14 point lift