To promote MOTO ID, a music identifier featured on high end cell phones, Motorola asked us to create a radio campaign, using the media where the feature would be most useful.We decided to use famous songs, with people singing about these songs that are stuck in their heads, but they can’t remember the names.All the songs were sung in English, to reinforce the idea that the person was trying to remember the real lyrics. The spots were created to show people doing everything they can to remember the song’s name, and in the process, they come up with these funny lyrics.