How did Motorola rethink the cell phone for emerging markets? The first mobile phone of its kind, the Motofone was developed specifically for High Growth Markets such as India, Africa and Asia. The designers talked to people from these locales to find out exactly what Motorola needed to put into a sleek, cheap, yet sexy phone for the high growth masses. We created a site experience to build buzz around the phone and its designers. On the site, Motorola designers tell how they’ve humanised technology for the masses. A phone and the story behind it come alive.