Brief/objectives: Create a site to launch the V300 across 32 countries, sitting within Motorola’s consumer website, hellomoto.com. Audience: Flirtatious young professionals aged 20-25 with a little discretionary income.

Creative Solution: We created an interactive consumer site featuring interlinked characters. Alisha, Jess and Luke demonstrated how the phone’s features extended and enhanced their social life. The design is youthful yet chilled, reflecting Motorola's overall brand message and online heritage with familiar, stylish iconography. A template allowed for localisation and a consistent brand experience. Phone-relevant content served as a post-purchase relationship building function.