We created a series of videos, restoring the real stories of “Brother No.1” in a fun way. For instance, we restored the story of a man in Chongqing charming all girls because of Motorola, the story of a bossy sister, and the story of a cabby in Southern China.

In terms of execution, we used a film camera to recreate the texture of the ‘90s, used Chinese traditional rhythm in cross talk and local dialect to increase the brainwashing effect.

On sales channels, we created a special discount price of RMB 1990 yuan，making the promotion as a part of the creative campaign.