Finally a car commercial with real cars, used cars and cars that have been around the block.

This campaign ran for just under five months in 2002. Before it ran, Valvoline enjoyed 97% share of the category and Castrol High Mileage had none. After it ran, Valvoline had lost 33.1% share, and Castrol High Mileage had gained 16% to become the category’s second largest brand.