Cannes Lions

MOTOR SPORTS BUSINESS

TBWA\HAKUHODO, Tokyo / NISSAN / 2010

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Overview

Entries

Credits

Overview

Execution

Our idea was to combine "Game" and "Real-life victory stand".

We created a highly user-friendly mobile racing game and placed it on the WEB as free-downloads where players could join a time attack race at the virtual Fuji Speed Way on the Nissan GTR. Then the top 3 racers of the game were awarded at the real victory stand of this popular F1 circuit. This brought to our targets, a dream-come-true experience where the "virtual" game world and the "real" racing world met.

Outcome

WEB site access skyrocketed once this game was placed.Session # : increased by 200%PV # : increased by 300%Unique User # : increased by 300%

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