We put Harley-Davidson right in the middle of the chatroulette community. By pointing our webcam at a text chart saying: 'Sorry, I’m on the road' and displaying the logo of Harley-Davidson.

The result was overwhelming: We had more than 170,000 contacts per week using a single webcam. And just as many smiling faces. People cheered at use, wrote comments, laughed. In a second step (not documented in the video) we multiplied these results by using the website superchatroulette.com enabling us to simultaneously broadcast 8 identical webcam streams.