Cannes Lions

MOTORIZR Z3 MOBILE PHONE

DRAFTFCB, New York / MOTOROLA / 2008

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'The Burg' is a Web show that parodies New York’s Williamsburg hipsters. We developed a unique set of ads for Motorola to run during nine episodes. "Hipster Tips" was created as a wink to viewers, testing how hip they really are. Rather than traditionally interrupting content, the ad runs in a ticker at the bottom of the screen asking a 'true or false' question related to a moment in the script. When clicked, an interactive overlay answering the question opens with VO and animation. The answers? Sheep in trucker caps. Marching kidneys. All brought to you by MOTORIZR… very hip.

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