We looked for two strategically located buildings and we covered them with a great sheet of absolutely white canvas: an enormous canvas in each city, + 6,000 m², which we placed at the disposal of 3 reputed graffiti artists armed with + 1,000 spray cans of “pure colour”. We created the necessary infrastructure for the graffiti artists to "fly" freely over the stage and we let them interpret, with their own 100% urban style, the advertiser’s creativity while, in the street, the show intensified: street performance, sampling, music…

The giant graffiti provided 3 million+ direct impacts only in Madrid, apart from collapsing the main pedestrian and commercial street in Barcelona. Free publicity valued at twice as much as the amount invested. A magnificent and spontaneous method for product sampling and mouth-to-mouth communication.