Spikes Asia
"MOVE"
DENTSU CREATIVE X INC., Tokyo / HONDA / 2024
Awards:
2 Silver Spikes Asia
1 Bronze Spikes Asia
1 Shortlisted Spikes Asia
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Background
The mobility industry is changing. Honda is no exception.
Our new slogan of our second founding period aims to inspire our 200,000 global associates.
Execution
A song from Cowboy Bebop was arranged for this ad.
Honda’s aim for the sky (freedom) is expressed by the burst of sound and vocals in the chorus.
Outcome
It immediately caught the attention of countless media outlets and fans.
Due to its impact, the commercial was expanded to seven countries.
Similar Campaigns
12 items
