The mobility industry is changing. Honda is no exception.

Our new slogan of our second founding period aims to inspire our 200,000 global associates.

A song from Cowboy Bebop was arranged for this ad.

Honda’s aim for the sky (freedom) is expressed by the burst of sound and vocals in the chorus.

It immediately caught the attention of countless media outlets and fans.

Due to its impact, the commercial was expanded to seven countries.