Cannes Lions

MOVIE

MEDIACOM, Buenos Aires / WARNER BROS / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We wanted to recreate live the special effects of the movie. Explosions, implosions, floods, trains that goes through buildings, etc. In order to do this, we had to appeal to the Video Mapping technique, that has never been used before. We chose one of the most breathtaking and crowded scenery in our town: the Buenos Aires Law School.

We managed to flood and explode that gigantic building, and it fractionated into thousands of shapes along with the soundtrack of the movie. It was a 5 minute show that was repeated 8 times in 3 hours the night of the 27th of July, 2010.Watch the show http://www.youtube.com/watch?v=pBrWDmCGyOQ

Outcome

About 300 people saw the show that night. The most important media (radio, TV, and online) broadcast the live show and also before and after the movie, leading to viralisation.We got in press the equivalent of US $200,000 in comparison to paid media guidelines.More than 2,000 people saw the video on Facebook and YouTube during the following week.

The most important part of this is that INCEPTION ranked first in the charts in just one week.

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