Cannes Lions

Moving Paper Ukiyoe

TOKYU AGENCY, Tokyo / NIPPON TELEVISION CORPORATION / 2016

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Ukiyo-e is a woodblock art form created for general public consumption in 18th-century Japan. Featuring bold compositions, beautiful characters, and rich colors, Ukiyo-e was the greatest form of entertainment to people of the time.

In modern Japan, Ukiyo-e is a form of classical art popular among some enthusiasts, but young people keep it at a respectful distance.

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