Cannes Lions

MOVISTAR

McCANN ERICKSON, Madrid / MOVISTAR / 2009

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The ad featured the most commonplace of Internet sites: a search engine. It showed search results in which the Mobile Internet rate appeared alongside other products being sold at the same price. However, the other products were completely silly. The Mobile Internet rate was clearly the best value for money.

Outcome

Subscriptions to Movistar’s Mobile Internet rate increased by 17% as a result of this ad and others in the campaign

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