Cannes Lions

MOVISTAR CONCERT

WUNDERMAN, Madrid / TELEFONICA / 2004

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Description

Telefonica MoviStar sponsors several concerts of new music and known music groups. In order to communicate this year's concert we were asked to develop a multimedia campaign to inform of the e-mocion services and MoviStar mobile wap service. We developed an email sent to the client's database acquired from other actions. The email said "MoviStar brings you one month of concerts. 6 styles, 12 groups, 30 days". Please click on "Animate y pincha aqui". This link takes you to a microsite. "We are getting the lighters ready. Let us give some light to the screen...and you will see what you will expect". Participants could also participate on a draw to get five sets of 6 CDs each from the groups that will play at the concert.

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